The restaurant business is one of the toughest industries to keep the doors open. There are plenty of places with good food, service and ambience. So how do you separate your establishment from the rest?
DID YOU KNOW?
6/10 customers choose a restaurant by word of mouth.
3/10 choose by online reviews.
1/10 choose by an Ad, Signage or Drive-by.
Increase your 5 Star reviews = more personal recommendations.
Increase your revenue, social media presence and customer retention.
Reduce your customer acquisition cost.
WHO & WHAT?
My name is Adam Lowery, I am the President of The Residuals Group, and we are The Marketing Engineers. Our knowledge of the technical tactics such as targeted ads, geofencing, geo-tracking, funnel creation and management are the engineering in our marketing. We also produce all the creative; videos, commercials, podcasts, live streams, media shows and more! We do all of this with the research in mind, then apply the engineering to fuel the fire! We bring a full spectrum of marketing to grow your business.
WHEN & WHERE?
As soon as we speak we will have started! We are hands-on Marketing Engineers. We do NOT do this from afar. You will see us at your location multiple days a week. We will be there speaking with customers, staff and managers to create creative content, grow reviews and compile research.
1st: We run a full analysis on your current marketing strategies, including social media to determine effectiveness and ROI. We cut what isn’t working, and we save you money right from the start.
2nd: We determine who your customers really are with a full demographic work up, research and analysis.
3rd: We customize, implement and manage a marketing strategy more accurately targeting your customers. This will reduce your customer acquisition cost and increase your ROI.
4th: We produce the creative, and target your customers with precision. We create timeless, engaging, entertaining and informative content. Most other Agencies only manage your social media, and you are left to still make the creative: videos, commercials, podcasts, live streams, media shows and more! We do all of this with the research in mind, then apply the engineering to fuel the fire!
5th: We create one optimal funnel: A/B testing, email, squeeze pages, targeted ads, website and app analytics, reform strategy where necessary, and redeploy with even more precision
6th: We increase your 5 star reviews, but I can’t tell you how, yet.
7th: We produce a custom event aligned with your vision and customer to acquire new, and retain current customers. These are not your typical events. This is NOT Ladies Night redundancy.
These marketing tactics are necessary for any business to survive and thrive in today’s world. If used poorly it will damage your brand, waste money and you turn away potential customers. If not used at all, you are stifling growth, and missing the boat to the new world of marketing.
WHAT YOU COULD DO
X. Hire a large company that offers “social media management”, but you will just be another client on their long list, still have to create your own creative media and content, and more than likely, once you sign you’ll never see them again.
XX. Hire a friend or family member, but you know how it is working with family and friends. Will they take it as seriously as you need them to? And no one wants to fire a friend or family right?
XXX. Handle the marketing yourself, or require one of your managers to do it. If done correctly and effectively it is a job unto itself. One of your or their responsibilities WILL suffer. Either your service, management or marketing.
WHAT YOU NEED TO DO
Request a free consultation right now. We are selective with whom we work with because our reputation depends on your product and service. They must be something we can get behind. No offense, but we must be aligned with the product, service and especially those involved in the vision. Your business is your vision that you have turned into a reality, and the world should experience it. This is what we do for you.